Dave Holland
Search engine optimization can be a daunting process if you don’t know what you are doing. It is very easy to upset the major search engines by doing too much too quickly so the first rule is….. less is more. Do everything in a measured, gradual manner and you will stay within Googles best practice guidelines.
For example if you add 1000 links overnight then your site will not get very far, however if Google sees your site add 80 links one month and 50 the next followed by 93 the month after that you will start to see results for your efforts. Use of a quality service like Free One Way Links will give your site a steady growth of high quality Google friendly links over time.
To begin though you need to optimize you home page so that Google,Yahoo and MSN (The GYM sites) can read the page and understand what your site is all about. This requires a little homework on your part. First you need to establish your market, then see what traffic exists for your market for specific keywords, then you need to focus your site towards those keywords. For example there is no point optimizing your real estate site for the keyword “Brick House” if there are only a few searches a month for the term. Instead look for the most popular terms with the most traffic, for that is where the money lives. Use a tool like http://www.123promotion.co.uk/ppc/index.php to search for your traffic.
Once you have two or three terms or words with good levels of search traffic then you are ready to focus your site towards those terms.
Optimizing your page.
All optimization begins with the same thing…… CONTENT. What you write on your page will affect how you rank.
Think of it this way, Google and the other big two, Yahoo and MSN which shall from now on be know as the GYM, are looking for good sites that contain good information for their searchers. Regardless of what you may think, Google is only a machine, a machine that can only count 1’s and 0’s. It just visits each site and asks questions of it. If you provide the right answers then it will rank you well, if you answer incorrectly or not at all then you will not rank at all.
The GYM sites need words in order to decide what your site is about, without then it can’t tell what you want to rank for so it will play it safe and rank you for nothing.
First things first, the GYM sites can’t read images, it doesn’t matter how good your picture or graphic is, they will only see a blank square, so bear this in mind in your design. Also watch out for links, flash and javascript links can look very nice and can be very clever in their execution, but the GYM sites can’t follow them. They can only follow simple hyperlinks, which they also read the names of as they go. This will become important in a later lesson, but for now keep it simple, or……. if you have a flash wizz bang site, add a sitemap link and list your page urls on it so that the Gym sites can at least arrive on your pages and have a look at them.
In addition to this you should create a Google sitemap, but I will cover that in a future lesson.
In the next lesson we will discuss what information to put where on you home page so that it ranks as well as it can.
About the Author:
Meanwhile if you need help with your seo, try submit URL free as a good starting point.
For further information visit Search Engine Optimization a Deeho company.
Dave Holland is CEO of Deeho Search Engine Optimization one of the top 5 ranked Search Engine Optimization companies in the UK on Google.
Article Source: ArticlesBase.com – Search Engine Optimization for Newbies Part 1
Dave Holland Quintet Metamorphos and interview 2002
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